Job Description

Who are we?

T&P is the world’s only truly full-service independent agency network, combining the energy and agility of a partner-owned business with the scale and strength of our alliance with WPP and WPP Media.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role:

We're looking for a talented and enthusiastic Social-First Copywriter to join our fast-paced, AI-powered content studio. You'll be crafting compelling narratives for a major automotive client, creating engaging content that resonates with audiences across various social media platforms. This role requires a passion for language, a deep understanding of social media trends, and an eagerness to explore the potential of AI in content creation.

Key Responsibilities:

• Developing creative and engaging social media copy for a variety of content formats (text posts, captions, video scripts, etc.).

• Collaborating with art directors and designers to develop cohesive and impactful social campaigns.

• Utilizing proprietary WPP AI tools to generate, refine, and optimize copy for maximum engagement.

• Managing projects from brief to delivery, ensuring timely execution, adherence to brand voice, and high creative standards.

• Conducting research and staying up-to-date on social media trends, platform best practices, and competitor activity.

• Participating in creative WIPs and ensuring approvals/sign-offs for top-quality work.

• Adapting and optimizing copy based on performance data and audience insights.

Key Skills and Experience:

• Proven experience writing engaging and effective copy for social media platforms.

• A strong understanding of social media best practices and different platform nuances.

• Excellent writing, editing, and proofreading skills.

• Ability to adapt writing style to different tones and target audiences.

• Knowledge of how AI can be utilized in copywriting and content development.

• Strong communication, collaboration, and interpersonal skills.

• Ability to thrive in a fast-paced, agile marketing environment.

• Strong organizational and multi-tasking skills with keen attention to detail.

• A positive, proactive attitude and a passion for creative writing.

• Active personal engagement with social media platforms.

• Prior experience in the automotive industry is a plus.

Personal Attributes:

• Collaborative team player, open-minded, transparent, and non-political.

• Relentlessly curious about people, technology, brands, language, and culture.

• Self-starting and proactive with a strong work ethic.

• Able to balance a strong point of view with the ability to listen, learn, and adapt.

• Solution and results-focused with a positive and enthusiastic demeanor.

T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. $70,000-$90,000.

Job Tags

Similar Jobs